Dress collection with Cupshe

It all starts with an idea. We aspire to elevate the artistic visual quality that aligns with the new Cupshe. My task involved scouting for fresh talent in the city through a casting process. I then meticulously styled them, both before and during the shoot, following the samples provided, all while adhering to a precise artistic direction. (Talent: @Elizabeth)

First step.

CASTING to PHOTOSHOOT

& Photoshoot

Selecting the right person for the pivotal role of our visionary protagonist is paramount. The moment I lay eyes on our chosen model, her silhouette and radiant smile illuminate the path to our desired outcome, making our journey notably smoother.